Sales Scripts - Prospecting Emails

I've been getting some questions about prospecting emails so I've compiled a few that might be helpful.

Prospecting Email Samples
Please cater these emails to your company and your territory… Several Industries can apply

Example 1 – for when the market tightens…

Hello Mr. Curtis,

As you already know our market has shifted considerably. A large percentage of Realtors and Title Companies will not survive.

I am grateful to say that the ABC Title is a leader in financial strength giving policyholders over “1 billion dollars- or insert appropriate amount here” in protection, and also provides valuable tools and resources to help Realtors be more successful.

With the disappearance of so many of your competitors I would like to help you capture as much of their market share as possible.

I am committed to help my clients not only maintain their success but to continue to grow their business by 10-15% over the next 6 months, despite the fluctuation in the market. Obviously, I won't know if we can reach this goal together until I sit down with you to better understand how you run your business and how I can help you build your business.

The best case scenario is this: I will provide enough value to your business to increase your closings by 10-15% in 6 months and in return you allow me to close a percentage of your directable transactions.

The worst case scenario is that our combined efforts do not result in an increase in your business and you proceed as usual.

I have time available to meet with you on Tuesday August 3rd or Wednesday August 4th in the afternoon. I will need just 20-30 minutes of your time so that we can have a dialog about your business and explore possible ideas and solutions for increasing it.

Please let me know what time works best for you. You can either email me back or call me at 515-xxx-xxxx.

Sincerely,

John Repp
ABC Company


Example 2

Hello Kay,

Thanks again for meeting this morning, and I apologize for the confusion. I have attached the photos we took so that you also have a copy of them, and I have sent them on to Sam Smith with Broker Associate Magazine. I am so excited that you are going to be the "Cover Girl", it is very well deserved, as I know you are a great role model to my mother and I as well as many others in the real estate community.

I would like to take you to lunch as I mentioned this morning. Please let me if you are available next Friday (the 20th), or another time that would work better for you.

I recognize, and appreciate your loyalty and friendship with Ginger at Security. I want you to know that I am also here to help you as well with any of your title or business needs. I would love the opportunity to earn your business as your #2 or #3 title person, and to do what I can to continue to help your business excel further.

One of the goals that I have set is to help successful agents like youreself to increase your busniness 10% to 20% over the next year. I believe that with a little better understanding of what you do now to be successful, I can help you increase your revenue and the amount of time you have to enjoy all of your CAR and board activities, as well as your grandkids a little more. Together I think we can achieve this goal.

Thanks again, and I hope you have a fabulous evening.

Susy Title
USA Company