Monday, March 24, 2008

Prioritizing your accounts...

As a sales person I’m always waging the classic war against time. Since there are only 24 hours in a day, and I’m only willing to work during my waking hours, I have to be smart about where I allocate that time. This is especially important for those of us who are paid on performance – if where we spend our time doesn’t pay, we don’t get paid.

Sound familiar? In another context we need to look at how we prioritize our account to make sure we’re maximizing our return on our time invested (ROTI)

Take a look at your entire client list and rank them into the following catagories
A - Low maintenance/high revenue (Coddle and protect, leverage for referrals)
B - Low maintenance/low revenue (Grow share)
C - Low or high maintenance/low revenue (low producer) - Dump them or resist any time investment whatsoever
D - High maintenance/high revenue (Selectively dump/recruit layers from leadership)
E - High maintenance/low revenue - Dump them


Don’t forget to assessing “aggravation” factor...is it worth it (think of all the mental and physical energy exerted, how can you better spend that time) In some cases it’s worth “firing” a client that is not yielding a return. Get focused and spend "appropriate" amounts of time with each client segement. Work with A's, B's, and D's and dump your C's and E's.

Happy Selling!

19 comments:

Anonymous said...

You know, although I think I am a great time manager, I got to thinking after reading this post and I am still spending time on non-revenue producing activities and people. I love being involved in my community, but I need to start to pick and choose the events and committees that are actually producing business for me. Thanks for the reminder!

Anonymous said...

Good stuff... ...these tough times make it even more important to be selective with who I spend time with. It's scary to think about dumping any of my clients but it may free me up to get hgiher quality!

Anonymous said...

Theory is one thing/reality is another

Roxanne Jones said...

You know, although I think I am a great time manager, I got to thinking after reading this post and I am still spending time on non-revenue producing activities and people. I love being involved in my community, but I need to start to pick and choose the events and committees that are actually producing business for me. Thanks for the reminder!

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